Scholarships Awarded!

Workshop Co-Chairs

picture of Candace Martinez Candace Martinez IE Business School

picture of Julio de Castro Julio de Castro IE Business School

Workshop Organizing Committee

picture of Naga Lakshmi Damaraju Naga Lakshmi Damaraju Indian School of Business

picture of Daniella Laureiro-Martínez Daniella Laureiro-Martínez ETH Zurich

picture of Christopher Tucci Christopher Tucci Ecole Polytechnique Federale de Lausanne

Academic Panellists

picture of Michael A. Hitt Michael A. Hitt Texas A&M University and TCU

picture of Susanna Khavul Susanna Khavul University of Texas at Arlington

picture of Paul Vaaler Paul Vaaler University of Minnesota

Practitioner Panellists

picture of Jean Christophe Laugée Jean Christophe Laugée Danone

picture of Fernando Casado Cañeque Fernando Casado Cañeque BoP Global Network

Off-site Entrepreneurship & Strategy Pre-Conference Workshop


IE Business School
Aula Magna Building
Maria de Molina 11
Madrid 28006


"The Intersection between Entrepreneurship and the Base of the Pyramid: What’s the Evolving Role of Strategy in Social Entrepreneurship?"

Day and Time:

Saturday September 20, 2014, from 10:00 a.m. until 1:00 p.m. Complimentary lunch included.

Generously sponsored by:

IE (Instituto de Empresa Business School, Madrid)

This pre-conference workshop gathers together an impressive panel of Base of the Pyramid and social entrepreneurship scholars and practitioners. Using their professional and personal life experiences as points of departure, they will discuss how scholarship and real-world initiatives have evolved in recent years, and whether/how these two worlds have informed and continue to inform firm-level strategy formulation and implementation.

Workshop Registration:

To facilitate planning, please pre-register by sending an email to Candace Martinez at or Julio de Castro at by September 13th, 2014. Please include a description of your interest in the BoP domain and any potential topics of particular interest that you would like to be covered during the workshop.

Strategic Management Society