Session 296
How Social Networks Create Competitive Advantage: The Microfoundations Reputation
Track Q |
Date: Monday, September 22, 2014 |
Track X |
Time: 09:30 – 10:30 |
Presentation |
Room: Madrid |
Session Chair:
- TBD
Speaker:
-
Ronald Burt, University of Chicago
Ronald S. Burt is the Hobart W. Williams Professor of Sociology and Strategy at the University of Chicago Booth School of Business. His research addresses how social networks create competitive advantage for individuals and organizations. He is a Fellow of the American Academy of Arts and Sciences, was the Academy of Management's 2007 Distinguished Scholar of Organization and Management Theory, and received in 2011 the Academy of Management's George R. Terry award for his book, Neighbor Networks: Competitive Advantage Local and Personal.
Competitive Advantage in Networks is created by the information breadth, timing, and arbitrage advantages of bridging structural holes. But benefiting from the advantage depends on having sufficient Social Standing to be accepted as a network broker (formal authority, informal authority, and especially reputation which most allows new talent to rise up). Therefore, understanding the Origins of Reputation is critical to understanding competitive advantage. In nonhuman networks, reputation emerges in a well-known way within closed networks distributing trusted information from repeated observation (eBay, Amazon, etc.; Bandwidth Effect). In human networks, however, closed networks typically play a more active role in defining reputations. Closed networks operate as echo chambers in which people share selected stories in casual gossip intended to strengthen connections with one another (Echo Effect). Sharing the same opinion again and again makes people feel connected but they become ignorantly certain in their opinions of others, and reputations are amplified to persistent positive and negative extremes (key graph). In other words, reputations are a by-product of people building relations with one another, which has Significant Implications for Managing Reputation (key table).
All Sessions in Track Q...
- Sun: 13:45 – 14:30
- Session 295: Keynote: Lifetime Achievement Award
- Sun: 14:30 – 15:15
- Session 471: Keynote: CK Prahalad Award
- Mon: 09:30 – 10:30
- Session 296: How Social Networks Create Competitive Advantage: The Microfoundations Reputation
- Mon: 13:30 – 14:30
- Session 4: Business Models in their Competitive Context
- Session 5: Building Strategic States
- Session 298: Using Networks to Shape Strategy
- Session 299: Dealing with the Euro Area Economic Crisis: Strategic Adjustment in the Period of Turmoil
- Session 300: Methodological and Conceptual Frontiers in the New World of Networks
- Tue: 09:30 – 10:30
- Session 297: Granularity of Profit
- Tue: 14:15 – 15:15
- Session 6: Quantitative Empirical Approaches in Strategic Management
- Session 301: Strategy Frameworks: In Quest of Relevance in a Turbulent World
- Session 302: Directing Strategy: The Process Challenges of Formulating and Implementing Strategy in a World of Networks
- Session 470: Governance Challenges in Globalized Networks
- Session 473: Rethinking the Architecture of Global Corporations
- Sun: 13:45 – 14:30
- Session 295: Keynote: Lifetime Achievement Award
- Sun: 14:30 – 15:15
- Session 471: Keynote: CK Prahalad Award
- Sun: 15:45 – 17:00
- Session 203: Acquisition Implementation
- Session 215: Yikes: What Now (Reloaded)?: Firm Responses to Stakeholder Activism
- Session 398: Corporate Strategy and Corporate Finance: Continuing the Research Conversation
- Mon: 08:00 – 09:15
- Session 260: IPRs, Appropriability and Innovation
- Session 338: Making Strategy, Strategic Change and the Role of Sensemaking and Sensegiving
- Mon: 09:30 – 10:30
- Session 296: How Social Networks Create Competitive Advantage: The Microfoundations Reputation
- Mon: 11:00 – 12:15
- Session 213: What is In It For Us? How Sustainability Matters for Firm Strategy
- Session 352: CEO Decision Making
- Session 405: Multi-Sided Platform Strategies
- Mon: 13:30 – 14:30
- Session 4: Business Models in their Competitive Context
- Session 5: Building Strategic States
- Session 298: Using Networks to Shape Strategy
- Session 299: Dealing with the Euro Area Economic Crisis: Strategic Adjustment in the Period of Turmoil
- Session 300: Methodological and Conceptual Frontiers in the New World of Networks
- Mon: 14:45 – 16:00
- Session 368: Firm Scope and Industry Competition
- Session 375: Changing External Environments: How do Multinationals Respond?
- Mon: 16:30 – 17:45
- Session 245: Human Capital Complementarities
- Session 344: Paradoxical Tensions and Innovative Strategies
- Tue: 08:00 – 09:15
- Session 409: Increasing the Relevance of Strategy Research
- Session 446: Empirical Studies and Case Studies of Business Models
- Tue: 09:30 – 10:30
- Session 297: Granularity of Profit
- Tue: 11:00 – 12:15
- Session 469: M&As and Innovation
- Tue: 14:15 – 15:15
- Session 301: Strategy Frameworks: In Quest of Relevance in a Turbulent World
- Session 302: Directing Strategy: The Process Challenges of Formulating and Implementing Strategy in a World of Networks
- Session 470: Governance Challenges in Globalized Networks
- Session 473: Rethinking the Architecture of Global Corporations
- Tue: 15:30 – 16:45
- Session 208: Interactions, Recombination and Adaptation Processes
- Session 346: Management and Strategy Practices Reconsidered
- Tue: 17:15 – 18:30
- Session 441: Funding Entrepreneurial Ventures: Sources and Successes