Session 447

Business Model Design

Track A

Date: Tuesday, September 23, 2014


Time: 11:00 – 12:15


Room: Londres

Session Chair:

  • Xavier Martin, Tilburg University

Title: A Technique for Tracking Business Model Renewal


  • Sergejs Groskovs, institution unknown
  • John Ulhoi, Aarhus University

Abstract: Ever since the first calls for development of applicable methods to study business model evolution (Pateli & Giaglis 2004), not much progress has been made. This paper proposes a suitable technique to track the evolution of a firm’s business model. The technique is based on a systematic content analysis of available information that is normally disclosed to the public by firms listed on a stock exchange. The technique relies on the activity-based view of the business model and uses the value chain concept and the typology of business model change to structure collected data. While certainly not without limitations, the technique is useful for longitudinal studies of business model evolution conducted retrospectively.

Title: Business Model Change: Motives and Decision-Making


  • Koen van den Oever, Tilburg University
  • Xavier Martin, Tilburg University

Abstract: We study and differentiate between two different types of business model change, namely business model addition and business model redesign. In business model addition, organizations add activities to their portfolio of activities which involves a new set of customers. In business model redesign, the governance of the activities of the organization is altered as to exploit different sources of value creation. We study the motives, stages, and processes whereby organizations decide to change parts of their business model and how these differ across the two business model change types. Through case study, we examine two organizations in a unique context, water authorities in the Netherlands, which are changing their business model by adding activities and changing the governance of activities.

Title: Hybrid Business Models for Sustainability: A Business Model Design Perspective


  • Patrick Spieth, University of Kassel
  • Rüdiger Hahn, University of Kassel

Abstract: Hybrid business models pursuing social or ecological goals besides purely economic ones receive ever growing attention in business and academia. Hybrid businesses often employ a distinct focus on innovative approaches and implement novel elements of business model design to reach their multiple goals. Although recent scholarly work has begun to address the important role of design in the entrepreneurship process, relatively little is known about the business model design for hybrid business models. Empirical scholarly research on hybrid businesses in general only recently accelerated and so far still seems to be in its infancy. We aim to fill this gap by means of multiple qualitative case studies. We specifically identify peculiarities of hybrid business models with regards to business model design elements derived from literature. The paper adds to the prevalently vague understanding of the business model design phenomenon by identifying several distinct types of business model design and elements.

Title: Product-Service Transition and the Emergence of Value Creation Networks: Consequences for Business Model Design


  • Birgit Daxboeck, University of Erfurt
  • Sven M. Laudien, University of Erfurt

Abstract: Changing environmental conditions force firms to rethink their way of doing business. Especially manufacturing companies need to change their traditional product focus towards a stronger service focus in order to remain competitive. This paper aims at understanding how this product-service transition affects firms’ business models – or to be more precise how these business models are designed and whether they are similar to or different from each other. We conduct a multiple-case study in order to shed light on this topic. Our findings contribute to literature on business models and service management as they provide evidence that business model design elements are influenced by the paths of a firm’s product-service transition.

All Sessions in Track A...

Sun: 15:45 – 17:00
Session 444: Business Model innovations
Mon: 08:00 – 09:15
Session 442: Performance Implications of Business models
Mon: 11:00 – 12:15
Session 305: Business Model Design and Innovation in Different Institutional Environments
Mon: 14:45 – 16:00
Session 443: Business Model Theory Development
Mon: 16:30 – 17:45
Session 455: Selected topics on Business models
Tue: 08:00 – 09:15
Session 446: Empirical Studies and Case Studies of Business Models
Tue: 11:00 – 12:15
Session 447: Business Model Design
Tue: 15:30 – 16:45
Session 449: Busienss Model Eco-systems

Strategic Management Society